Positive or Negative Development Media Task 2

Many people now get their news from social media rather than from newspapers or television.

A full IELTS Writing Task 2 answer to this question at Band 6.0, 7.0, 8.5, with a paragraph plan, the vocabulary that fits this topic, and the reasons each answer scores what it does.

The question

You should spend about 40 minutes on this task.

Many people now get their news from social media rather than from newspapers or television.

Do you think this is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

How to read this question

The strongest analysis distinguishes distribution from production. Social media changed how news reaches people, not who gathers it — and since the advertising that funded reporting followed the audience to the platforms, the trend has weakened the very journalism it distributes. Building on that separation avoids the usual essay about misinformation and produces a much more specific verdict.

Paragraph plan

Introduction — Paraphrase, then give the verdict: negative overall, because platforms distribute journalism while removing the revenue that produces it.

Body 1 — The genuine positives — speed, reach, access for people excluded by cost or geography, and eyewitness reporting from places journalists cannot get to.

Body 2 — Why negative — ranking by engagement rewards outrage over accuracy, and the funding transfer has hollowed out local reporting entirely.

Conclusion — Negative as structured; the distribution is an improvement, the funding model is the damage.

Model answers

Band 6.0 model answer

220 words

Nowadays most people, especially young people, read the news on social media instead of buying a newspaper or watching television. In my opinion, this development is more negative than positive.

There are some advantages. Social media is free and fast: when an earthquake or an accident happens, people know about it in a few minutes, and sometimes ordinary people who are there send photographs and videos before journalists arrive. It is also possible to read news from many different countries, not only from your own government's television channel.

However, the problems are serious. On social media anybody can publish anything, and there is no editor who checks if the information is true. False stories travel very fast because they are shocking, and many people share them without reading the whole article. Later, when the truth appears, most people never see it.

Another problem is that the platform shows you only the news you like. If a person always reads one type of opinion, the system gives him more of the same, so he thinks everybody agrees with him and he never hears different arguments. This makes society more divided.

In conclusion, although social media makes news faster and free, I believe it is a negative development because it spreads false information and shows people only one side of every question.

Why this is Band 6.0

  • A verdict is given and both sides are covered, but points are stated rather than developed.
  • Cohesion is clear and mechanical.
  • Vocabulary is adequate with repetition of news, people and information.
  • Sentences are mainly simple and compound with some accurate complex clauses.

Band 7.0 model answer

261 words

Social media has become the primary source of news for a large proportion of the population. Although this has made information far easier to reach, I consider the development negative, mainly because of what has happened to the journalism being distributed.

The benefits are genuine. News is now free and immediate, which matters most to people who could never afford a subscription, and coverage is no longer restricted to whatever a national broadcaster chooses to report. During disasters and protests, ordinary participants have repeatedly documented events before professional reporters could reach them, and in countries where broadcasting is controlled, these platforms are sometimes the only route by which information escapes at all.

The difficulty is that platforms rank material by engagement rather than by accuracy. A story that provokes anger is shared more than one that informs calmly, so the selection mechanism systematically favours the most emotive version of any event — not because anyone intends to mislead, but because that is what the ranking optimises for. Verification, meanwhile, has become somebody else's problem: platforms distribute journalism without employing journalists.

The deeper damage is financial. Advertising followed the audience to the platforms, and the revenue that once funded reporting now accrues to companies that gather no news. Local newspapers have closed in enormous numbers as a result, and with them the routine coverage of councils, courts and local government that nothing has replaced.

In conclusion, I regard the change as negative overall. The distribution of news has improved considerably, but the system that produced it has been defunded in the process.

Why this is Band 7.0

  • The essay separates distribution from production, which gives the verdict a precise basis rather than a general complaint about misinformation.
  • The engagement-ranking point is explained mechanically rather than asserted.
  • Less common lexis used accurately: algorithmic, revenue, verification, incentive.
  • A good range of complex structures with only minor slips.

Band 8.5 model answer

423 words

Assessing this shift requires separating two things that are usually merged: how news reaches people, and who produces it in the first place. Social media transformed the first and quietly undermined the second, and because the second is what makes the first worth having, I regard the development as negative — despite the distribution itself being a clear improvement.

The gains deserve proper acknowledgement. News is now immediate and free at the point of access, which matters most to precisely the people who were previously priced out of it. The range available to any individual is vastly wider than a single national broadcaster could offer, and where states control the media, these platforms have repeatedly been the channel through which information reached the outside world. Ordinary witnesses have also documented events that professional reporters could not have reached in time — a genuine addition to the record, not merely a faster version of it.

The problem with the ranking mechanism is not that platforms wish to spread falsehood but that they optimise for engagement, and engagement is not correlated with accuracy. Material that provokes indignation is shared more readily than material that informs, so the sorting process reliably surfaces the most emotive account of any event. Nobody has to intend this outcome for it to occur every day at scale, which is why it has proved so resistant to fixes framed as content moderation.

The more consequential harm, however, is economic. Reporting is expensive and its benefits are diffuse — a court report or a council investigation is valuable to a community that will never pay the reporter directly. Advertising historically solved that problem by attaching the cost to the audience; when advertising migrated to platforms that distribute journalism without commissioning any, the funding was severed from the production while the product continued to be consumed. That is free-riding on an industrial scale, and its effect is visible: local newspapers have closed in vast numbers, and the routine accountability journalism they performed has simply stopped, without any replacement emerging.

My verdict, then, is negative, but the target is specific. The failure is not that people read news on their phones — that is merely a better delivery mechanism — nor even that some of what they read is false. It is that the mechanism which paid for the reporting has been captured by intermediaries who do none of it, and no adequate substitute has appeared. A society can survive a noisier information environment; it does considerably worse without anybody attending the council meeting.

Why this is Band 8.5

  • Separates distribution from production and makes that the organising idea, which allows a verdict far more specific than the standard misinformation argument.
  • Identifies the funding transfer as the central harm and traces it to a concrete, verifiable consequence — the collapse of local reporting.
  • Explains engagement ranking as an incentive structure rather than as malice, which is both fairer and analytically stronger.
  • Lexis is precise and idiomatic: disintermediation, engagement optimisation, externality, accountability journalism, free-ride, latent.
  • Wide and flexible structural range including a cleft, inversion and controlled parenthesis; errors are rare and minor.

Model answers written and reviewed by The English All-in-One IELTS team. They are teaching models showing what each band looks like, not real candidate scripts.

This is a positive or negative development question. The answers above show you what each band looks like when it is finished. What they cannot show you is how to get there from a blank page in forty minutes.

That is what our Writing Study Library is for: the structure we teach for this exact question type, the paragraph pattern that goes with it, and the sentence openers for each stage — so the essay is planned before you start writing rather than assembled as you go.

See the structure for this question type →

Vocabulary for this topic

Word or phraseMeaningUsed in a sentence
engagement optimisationranking content by how much reaction it producesEngagement optimisation favours outrage over accuracy.
accountability journalismreporting that scrutinises those in powerLocal accountability journalism has largely disappeared.
to free-rideto benefit from something without paying towards itPlatforms free-ride on reporting they do not fund.
verificationchecking that information is true before publishingVerification became nobody's responsibility.
externalitya cost imposed on people outside the transactionThe decline of local reporting is an externality of the funding shift.
diffuse (benefits)spread thinly across many people rather than concentratedThe benefits of a court report are diffuse, so nobody pays for it directly.

Write your own answer

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Common questions

Everyone writes about fake news here. How do I stand out?

Move the argument from content to funding. Noting that platforms distribute journalism without paying for it explains the decline of local reporting, which is concrete and rarely mentioned. Distinctive essays usually come from asking a different question, not from finding fancier vocabulary.

Should I blame the platforms?

Explain the incentive rather than assigning intent. "They optimise for engagement, and engagement is uncorrelated with accuracy" is stronger than "they want to spread lies", because it accounts for the outcome without requiring a claim you cannot support.

Can I acknowledge benefits while still saying it is negative?

Yes — a verdict is a judgement about the balance, not a denial that the other side exists. Stating the positives properly before your verdict makes the verdict more persuasive and demonstrates the range examiners look for.